Privacy policy

This Privacy Policy explains how BA4E (Business Advice For Expansion) (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website ba4e.com or interact with our services.By using our website or contacting us, you agree to the terms outlined in this privacy policy.

BA4E is an operational intelligence consultancy that helps organisations bridge the gap between strategy and execution. We support clients across sectors including pharmaceuticals, consumer goods, logistics, and technology-enabled SMEs.

Our core services include:

1. Strategic operating model design

2. Technology and AI enablement

3. Operational performance improvement

‍

We only collect personal data necessary to operate our services.

Information you provide directly

When you use our website or contact us, we may collect:

• Name
• Email address
• Company name (if provided)
• Any information you include in messages or enquiry forms

Information collected automatically

When you browse our website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on pages
• Referring website or source
• Basic usage analytics

This data is used to maintain website security, improve performance, and understand usage patterns.

hkwsbchjbervwevl4hbvol4thbv4tioblit5hoibhio5thboi5obhi5o

bvi esfvuwlerghvohre bbrghb lr breboierig

Cookies

We use cookies and similar technologies to:

• Enable core website functionality
• Understand site usage (analytics)
• Improve user experience

For more detail, see our Cookie Policy: https://ba4e.com/cookie-policy

We use personal data only where necessary for legitimate business purposes, including:

• Responding to enquiries and requests
• Providing and managing our services
• Communicating with you about your enquiry or relationship with BA4E
• Improving website performance and user experience
• Ensuring security and preventing misuse
• Maintaining basic business records

We do not use your data for profiling or automated decision-making.

We process your personal data under the following legal bases:

Performance of a contract

Where processing is necessary to respond to enquiries or provide services you request.

Legitimate interests

Where we process data to:

• Improve our services and website
• Understand how users interact with our site
• Maintain business operations and security
• Respond to general enquiries

We ensure these interests do not override your rights and freedoms.

Consent

Where required (for example, optional marketing communication), we will ask for your consent. You may withdraw consent at any time.

We do not sell your personal data.

We may share limited data with trusted third-party providers who support our operations, including:

• Website hosting providers
• Analytics providers (e.g., Google Analytics)
• Cloud infrastructure providers
• Communication tools (email services)

These providers are only given access to the information necessary to perform their services and are required to keep it secure.

Your data may be processed in the United States, United Kingdom or European Union

Where data is transferred internationally, we use appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)
• Secure processing agreements with providers

We retain personal data only for as long as necessary for the purposes outlined in this policy.

Typical retention periods:

• Contact and enquiry data: up to 12 months after last interaction
• Analytics data: up to 26 months (Google Analytics default)
• Legal or compliance records: as required by law

When data is no longer required, it is securely deleted or anonymised.

We implement appropriate technical and organisational measures to protect your data, including:

• Secure hosting infrastructure
• Access controls and authentication measures
• Encryption where applicable
• Regular monitoring for security risks

However, no online system is completely secure, and we cannot guarantee absolute security.

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing in certain circumstances
• Request restriction of processing
• Request data portability (where applicable)

To exercise your rights, contact: info@ba4e.com

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a minor, we will delete it promptly.

We use cookies to:

• Enable website functionality
• Analyse website performance
• Improve user experience

You can control cookies through your browser settings or via our Cookie Policy.

We may use third-party services such as:

• Google Analytics
• Web hosting providers
• Email communication platforms

These providers may process limited personal data on our behalf under strict contractual terms.

We may update this Privacy Policy from time to time.Any updates will be posted on this page with a revised “Last updated” date.

If you have any questions about this Privacy Policy or your data, contact:

BA4E (Business Advice For Expansion)
Email: info@ba4e.com
Website: https://ba4e.com